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| A new, stronger identity for Flygt products |
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| 5/14/2002 |
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At IFAT 2002, in May, ITT Flygt will be presenting its new product identity. All pumps and mixers will now have a uniform identity so they look like they belong to the same family, and at the same time they will have a unique identity, differentiating them from competitors.
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Very shortly, all Flygt products will have a brand new identity.
Today, more and more of our products are manufactured in materials that do not need painting - like stainless steel and aluminium. To match these materials, all cast iron products will now be painted grey. The Flygt identity will be emphasised by a blue, reflecting sticker with the company logotype.
There are two major considerations behind the implementation of this new identity programme: Firstly, all products will now have a uniform identity, so that they really look like they belong to the same family. Secondly, as so many customers consider Flygt products unique from a performance point of view, Flygt pumps and mixers should have a unique identity that differentiates them from the competition.
The new product identity will be presented for the first time at IFAT 2002, in Munich, in May.
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